Bruno Nakano

Samsung S-Drive

Rewarding safe driving

Samsung S-Drive is a safe driving program that turns a typically distracting device into a safety mechanism - the smartphone.

The S-Drive is designed to encourage safer driving, focusing on rewarding rather than punishing.

In doing so, S-Drive helps to transform one of the biggest distractions on the road into a potentially life saving tool.

Recognitions

Gunn Report #13 on the All Guns Blazing Cannes 2 bronzes, 4 shortlists

Credits

Andy Dilallo, Vince Lagana, Grant Mcaloon, Adrian Gunadi, Kieran Ots, Zaid Al-Asady, Iggy Rodriguez, Justin Carew, Mischa McDonald, Sharon Edmonson, Alex Scheider, Jason Young, Keong Seet, Ronald Regis, Brad Grey

Integrated

Visual Design

Campaign Case Study

Design Case Study

Web Film

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