Bruno Nakano

Playstation Mr Lee Tailor Shop

Tailor Shop to Superheroes and Villains

In the new PS 3 game, DC Universe Online, you can create your own superhero or villain by chosing powers, abilities and your custom suit.

Mr. Lee‘s tailor shop specializes in handcrafting custom suits for heroes and villains. So you can make your suit a reality and can live the same experience as the game in the offline world.

The live experience began deciding whether to be a hero or villain, fill out a questionnaire, and get measurements taken. The custom suit was first created within the game and then an illustrator drew a sketch and gave it to the client together with an estimate.

“Mr. Lee´s tailor shop is our most successful launch campaign since I’ve been working at Playstation.”
Francisco Sayans. Interactive Media Manager, PlayStation

Recognitions

Cannes 1 gold, 2 shortlists D&AD 2 in book One Show 1 pencil, 2 merits Clio Shortlist Eurobest 2 golds London 1 bronze ADC Europe Nominated Andy Awards 1 silver, 1 bronze El Ojo 1 gold El Sol 1 gold, 1 bronze Fiap 1 silver Laus 1 Grand LAUS, 1 gold CdeC 3 in book GPC Leo Burnett 3 8balls, 2 7+ Contagious Magazine Front Cover

Credits

Chacho Puebla, Juan Sevilla, Juan Christmann

Integrated Campaign

Art Direction, Visual Design

Mr Lee Tailor Shop
Mr Lee Tailor Shop
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