Bruno Nakano

Libero Mag If They Explain It With Football

"If they explain it to you with football, you get it" is the concept created by the agency to put across the message that Líbero is not just a football magazine, but also one that uses the world's most popular sport to talk about other topics such as culture, art and style, among others.

The campaign’s four ads quickly reached more than 2 million views on YouTube.


Cannes 1 bronze, 1 shortlist Clio 1 silver One Show 1 bronze El Ojo 3 golds, 1 silver, 2 bronze Effie Spain 1 gold El Sol 4 silver CdeC 1 gold Lürzer's Archive Featured


Chacho Puebla, Pancho Cassis, Nicolás Gómez Cal, Sito Morillo, Nicolás Ordozgoiti


Art Direction