Bruno Nakano

McDonald's Emlings

Helping McDonald’s find its missing magic

Emlings is a digital toy that brings the Happy Meal to life, reinvigorating the brand for a new generation.
Rescue Emlings in the real world and help them rediscover their imagination by teaching them and watching them grow.

Case study and more detailed look at the games here

Recognitions

AdFest 1 silver Spikes 1 bronze London International Awards 1 bronze

Credits

Zaid Al-Asady, Kieran Ots, Alex Schieder

Integrated, Cyber

Visual Design

Emlings
Emlings
Emlings
Emlings
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