Helping McDonald’s find its missing magic
Emlings is a digital toy that brings the Happy Meal to life, reinvigorating the brand for a new generation.
Rescue Emlings in the real world and help them rediscover their imagination by teaching them and watching them grow.
Case study and more detailed look at the games here
AdFest 1 silver Spikes 1 bronze London International Awards 1 bronze
Zaid Al-Asady, Kieran Ots, Alex Schieder