Bruno Nakano / Art Director + Visual Designer

Bundaberg Rumbassadors

In 2015, Diageo approached us with a bold idea for a high-end brand loyalty program. Members would have access to exclusive rums, a blending kit and various other benefits. It would appeal to Bundy's most fervent adorers – soon to the known as ‘Rumbassadors’. In addition to naming the program, we named the rum variants. We also designed the labeling, the blending kit and devised many of the program benefits.

Credits

Vince Lagana, Grant Mcaloon, Ben Alden, Michael Dawson

Product Design

Visual Design

Rumbassadors
Rumbassadors
Rumbassadors
Rumbassadors