In 2015, Diageo approached us with a bold idea for a high-end brand loyalty program. Members would have access to exclusive rums, a blending kit and various other benefits. It would appeal to Bundy's most fervent adorers – soon to the known as ‘Rumbassadors’. In addition to naming the program, we named the rum variants. We also designed the labeling, the blending kit and devised many of the program benefits.
Vince Lagana, Grant Mcaloon, Ben Alden, Michael Dawson