Leo Burnett Sydney received the Green Pencil for “Just,” its campaign for the World Wildlife Fund. The Green pencil, one of the industry’s highest honors, recognizes excellence in environmentally conscious advertising and design.
“Just” also earned a Silver Pencil for Collateral Design: Single or Series. The campaign conveys how a small change can help make a big change for the planet. The effort encourages people to replace wastefully packaged household products with simple, environmentally friendly alternatives.
“To have 140 jurors agree to bestow the distinguished One Show Green Pencil to WWF ‘Just’ is a huge honor and recognition of our relentless pursuit to create human value through our work,” said Mark Tutssel, Leo Burnett Worldwide chief creative officer and creative chairman of Publicis Communications.
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